Call from any phone · after 4 rings, Ashton answers as Jeff's AI dispatcher
Text GIFT to +1 656-333-8313 → instant gift basket
Stump Ashton
Tap a card to dial with the question loaded in your head. He parries with the approved playbook — then steers to the gift or a Jeff call.
The Objection Gym
Jeff's approved answers. Ashton runs these live. If he drifts, the call is the rehearsal — correct him here.
Web guy
"I already have a web guy."
"Great. Does he know what llms.txt is? Has he run your AI visibility score? Most web guys are still optimizing for 2019 Google. AI search is a different game."
Price
"$499 is too much."
"I get it. Here's the $99 monitor — it shows you exactly what you're losing every month. When the math makes sense, upgrade. No pressure."
Low volume
"I don't get that many calls."
"That's exactly why every call matters. You can't afford to lose the few you get. Let's run the real numbers."
Send info
"Send me info and I'll think about it."
"I don't do info packets. I do 10-minute audits. Give me 10 minutes, I'll show you exactly what your competitors are doing that you're not. Then you decide."
Just call me
"Can you just call me?"
"I will — after you see the audit. The audit takes 2 minutes to run. The call takes 10. Let's do the audit first so I don't waste your time."
Partner
"I need to ask my partner/wife."
"Smart. Run the audit together. I'll send the link, you both watch. Decide by tomorrow — your competitor is already on my list."
Plumbers have heard this before. They smell it. Stick to the audit, the math, and the instant textback demo.
The Inbound Greeting
"Hi, this is Ashton — are you calling about our free trial? Let me schedule you a call with Jeff, the founder. He's always happy to talk with our members and prospective members."
Live variation Ashton opens with on the demo line: "Hey! Ashton here — Jeff handed me the line. Go ahead, hit me with it: what's the toughest plumbing emergency you've had?"
The Gift
Text GIFT to +1 656-333-8313
Gift 1 — Client Reactivation Revenue Machine (the math, run for their shop free)
Gift 2 — the engine that pays them every month, right behind it.
Call the demo line. Let Ashton open. Don't identify yourself — you're a plumbing contractor.
Throw a stump question (cards above). Technical ones first — slab leak, gas line, 2am flood.
Run an objection from the gym. He should parry with the approved line, then steer to GIFT or a Jeff call.
Text GIFT from the same phone. The basket should land in ~5 seconds.
Review the transcript in the dialer inbox — every demo call is logged.
The skit script (read once — this is the play)
TYLER: Hey man, it's Tyler down at 2 Sons. I just got a call from your guy Ashton.
JEFF: Yeah — what'd you think?
TYLER: Honestly... he was good. Really good. Handled my slab-leak curveball.
JEFF: That's the point. That was an AI. That's the AI that's going to answer YOUR phones 24/7.
TYLER: ...you're kidding me. I couldn't tell.
JEFF: That's because you're still paying Denise $34K a year to send customers to voicemail.