ProPlum Network · Sam, Explained

The Boardroom

Your AI dispatcher, the leak it fixes, and a live line to hear it for yourself.

Live · answers after 4 rings · Sep 22 2026
Watch the Demo · 20 seconds
The Demo Line
+1 727-382-8869
Call from any phone · after 4 rings, Ashton answers as Jeff's AI dispatcher
Text GIFT to +1 656-333-8313 → instant gift basket
The Business, Explained

Where the money leaks

A plumbing shop lives and dies on the phone. When a homeowner's water heater lets go at 9pm, they call three plumbers — and hire the first one who answers. Every call that rings out is a job that goes to whoever picked up. Shops lose 30–60% of their revenue to voicemail, and 85% of callers who reach it never call back. At a normal $450 emergency visit, a single missed call a day is real money (the math is below).

The Solution

Meet Sam — your AI dispatcher

Sam answers every call, 24/7 — nights, weekends, holidays, when your techs are under a house. Not an answering service reading a script: a dispatcher that qualifies the emergency, books the job, texts GPS routing to your on-call tech, and logs everything — transcript, severity, address — into one dashboard. No salary. No sick days. No "please hold."

1
Forward your line — or let it roll over after 4 rings. Your number never changes.
2
Sam answers as your shop — the customer thinks you hired a sharp new dispatcher.
3
You get the text — ticket, address, severity, GPS to the tech. You just show up and get paid.
What You Just Watched

The 20 seconds above, decoded

That wasn't a commercial — it's the actual product. In the demo, an emergency call comes in and Sam logs it, transcribes it, categorizes the severity, extracts the address, pushes a complete dispatch ticket, and fires a text with GPS routing — before the conversation even ends. No human error. No delays. That's the whole pitch: the call never waits, so the customer never shops.

The Math

One recaptured call a day

$13,500
per month · 1 missed call/day recaptured
$27,000
per month · 2 missed calls/day
$300,000
per year · the leak, fixed

Very few callers leave voicemail — if they wanted a callback, they'd have texted. Sam catches the ones that used to die on ring five.

The Territory Rule

One plumber per market

When a partner takes a county, the door closes — Sam won't answer for a competitor in their territory. Partners aren't buying software; they're locking the moat. If your market is still open, that's the conversation.

→ To check your territory or hear Sam live: call +1 727-382-8869 or text GIFT to +1 656-333-8313.

The Second Engine

Client Reactivation — the gold in your filing cabinet

Every shop has a drawer full of past customers: water heaters still inside their expected life, drains that will clog again, maintenance never scheduled. They used you once and liked you — they just never got a reason to call back. The Client Reactivation Revenue Machine mines that list, runs the win-back campaign, and puts dormant customers back on the schedule. Most partners see the first booked jobs inside two weeks — revenue from names they already paid to acquire.

It's Gift 1 in the basket: we run their reactivation math for free before they spend a dollar. And it's priced as a small, flat engagement — no commissions on the shop's revenue, ever. The point isn't the size of the check; it's proving the machine works.

The Walkthrough
🎬 Jeff's client-reactivation explainer loads here.
Recording now — this slot fills the moment the video lands (YouTube embed or straight mp4, either works).
The Walkthrough · Jeff's video
"Unlocking Your CRM with ProPlum — and only pay for tokens." · watch on YouTube
Recurring Revenue · Prevention

The Homeowners Maintenance Club

Emergencies are expensive — for the homeowner and the schedule. The Homeowners Maintenance Club flips the model: members get scheduled checkups, water-heater flushes, and pre-failure warnings — catching the $2,000 emergency while it's still a $150 fix. For the shop it's recurring monthly revenue on the calendar, steadier weeks, and customers who never dial a competitor at 9pm because their plumbing never gets the chance to break. The techs are the ones who invite homeowners into the club — on site, free gifts in hand — unless the homeowner asks first. Either way, the moment someone says yes, Sam books it on the spot — no callback, no "let me check the schedule."

The Homeowner Digest — the club's printed leave-behind magazine
The Homeowner Digest — the club's printed leave-behind. Every issue positions the shop as the savvy choice, and the partner's name and number ride on the service card in the back.
The Walkthrough
🎬 The homeowner-maintenance walkthrough loads here.
Slot is wired — send the YouTube link and it's on the page in minutes.
The Salesman's Index

Every webpage in the kit, one tap

The training library (Academy shelf + objection audio) lives at lever-training.pages.dev — code word CLOSER.

Sales note: reactivation is the wedge — small, non-commissionable revenue. It proves the machine and opens the door. The payday is Sam.

Behind the Curtain

What follows is the training room — the stumps, the objection gym, the protocol. This is how the sales team rehearses.

Stump Ashton

Tap a card to dial with the question loaded in your head. He parries with the approved playbook — then steers to the gift or a Jeff call.

The Objection Gym

Jeff's approved answers. Ashton runs these live. If he drifts, the call is the rehearsal — correct him here.

Web guy

"I already have a web guy."
"Great. Does he know what llms.txt is? Has he run your AI visibility score? Most web guys are still optimizing for 2019 Google. AI search is a different game."

Price

"$499 is too much."
"I get it. Here's the $99 monitor — it shows you exactly what you're losing every month. When the math makes sense, upgrade. No pressure."

Low volume

"I don't get that many calls."
"That's exactly why every call matters. You can't afford to lose the few you get. Let's run the real numbers."

Send info

"Send me info and I'll think about it."
"I don't do info packets. I do 10-minute audits. Give me 10 minutes, I'll show you exactly what your competitors are doing that you're not. Then you decide."

Just call me

"Can you just call me?"
"I will — after you see the audit. The audit takes 2 minutes to run. The call takes 10. Let's do the audit first so I don't waste your time."

Partner

"I need to ask my partner/wife."
"Smart. Run the audit together. I'll send the link, you both watch. Decide by tomorrow — your competitor is already on my list."
✗ "We guarantee #1 rankings" ✗ "SEO takes 6 months" ✗ "Our proprietary algorithm"

Plumbers have heard this before. They smell it. Stick to the audit, the math, and the instant textback demo.

The Inbound Greeting

"Hi, this is Ashton — are you calling about our free trial? Let me schedule you a call with Jeff, the founder. He's always happy to talk with our members and prospective members."

Live variation Ashton opens with on the demo line: "Hey! Ashton here — Jeff handed me the line. Go ahead, hit me with it: what's the toughest plumbing emergency you've had?"

The Gift

Text GIFT to +1 656-333-8313

Gift 1 — Client Reactivation Revenue Machine (the math, run for their shop free)
Gift 2 — the engine that pays them every month, right behind it.

→ Open the Revenue Calculator

The estimator running live — this is the tool Gift 1 uses to show a shop its own number.

Training Protocol

  1. Call the demo line. Let Ashton open. Don't identify yourself — you're a plumbing contractor.
  2. Throw a stump question (cards above). Technical ones first — slab leak, gas line, 2am flood.
  3. Run an objection from the gym. He should parry with the approved line, then steer to GIFT or a Jeff call.
  4. Text GIFT from the same phone. The basket should land in ~5 seconds.
  5. Review the transcript in the dialer inbox — every demo call is logged.
The skit script (read once — this is the play)
TYLER: Hey man, it's Tyler down at 2 Sons. I just got a call from your guy Ashton.
JEFF: Yeah — what'd you think?
TYLER: Honestly... he was good. Really good. Handled my slab-leak curveball.
JEFF: That's the point. That was an AI. That's the AI that's going to answer YOUR phones 24/7.
TYLER: ...you're kidding me. I couldn't tell.
JEFF: That's because you're still paying Denise $34K a year to send customers to voicemail.